Search Engine Optimization [SEO] is the technique used to improve the visibility of a website in Search Engine. It is an organic (unpaid) way of getting your content on top of the search engine list.
As more people become technology savvy and look to the internet for their solutions, putting your content where viewers can find it easily has become even more important.
The web has become congested with contents ranging from service and product marketing to entertainment to professional help and guidance. Making your site SEO friendly is an efficient way to make your web page visible and become the first option in your audience’s sight.
Here are 10 ways to make sure your site is SEO Friendly.
Quality content is what sells. Unless you can capture your audience with high quality and unique content, all other optimization can fail. Create informational, reliable and engaging content for your audience. Use keywords in the post. Embed videos, columns and images to make your post interesting.
On Page Optimization is one of the top optimization techniques that can yield a fast and significant impact with relatively low investment. In this process, we will be optimizing the web page for the best search engine result. The onpage optimization may includes Title Tags Optimization, Meta Description optimization, Heading (H1- H2- H3)tags Optimization image optimization and so on.
Here are few on page optimization checklists:
Backlinks are hyperlinks from one webpage to another. The more backlinks a website has pointing back to it, the more popular it will become. Exchange backlinks with high authority websites that are relevant to your website. Use links between your web pages if the contents are related.
Be careful when naming an image or video file. Follow the basic SEO strategy. Research a keyword and use it in the name. Instead of names such as ABC765.jpg, name it specific to the subject. E.g. Mr-Bean-Kathmandu-City.jpg if the picture is about Mr Bean in Kathmandu. Remember to use alt tag and title tag as well.
Your web page urls should be short and understandable. Instead of using http://hello.com/page-id?123, use http://hello.com/ Mr-Bean-Kathmandu-City/.
Page Speed and Website Performnce is one of two hundred Google ranking criteria. Therefore make use of search engine optimized themes. Use themes that are good regarding site speed, security, support for rich snippets and other SEO factors.
Sitemap in XML format for your website. Sitemaps are lists of pages in your website that tells search engines about the organisation of your site. It’s a list of a website’s URLs. XML sitemap makes it easy for the crawler to see what’s on your website and index it.
Sitemaps can tell search engines when a page was updated, the frequency of updates to the page, the relative importance of pages within a website, and how to find and index content that may be found deep within the site’s structure.
Use social network to promote your posts. Apart from posting your own content, make sure to post other's content as well. Promote posts that are related to your subject. Sites that you share about may link back to you.
Forget Flash For search engines, Flash is virtually impossible to recognise.
Stay away from black hat techniques
Black hat techniques are practices that violate search engine’s terms of service. Using these techniques can get one’s website banned from search engines.
Finally highlight important text and keywords on your website. Heading tags (h1-h6) can be used to highlight important sentences and keywords. SEO has become an important topic to learn for both web designers as well as business owners looking to employ online marketing. If you are looking forward to learning more about Search Engine Optimisation, Rillmark Academy runs SEO classes suitable for people from all educational backgrounds. Contact us today for more course details.
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